BusinessWeek on Marketing in China
... but I think it's applicable elsewhere also.
It is all well and good to try and find a way to make an expensive running shoe, a mobile phone or an MP3 player seem cool. For products like toothpaste or toilet paper, however, this is not an option; marketers must find other ways to attract new customers, connect with them and then retain them in the long-term.
Read more here.
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